An Ninh Số deploys 3D people counting system for shopping malls and stores
The problem of accurately counting people in Vietnamese shopping centers and retail stores is being solved with 3D overhead stereo camera technology. An Ninh Số, a member brand of Việt Đức Trí Group, deploys a people counting solution achieving 98% accuracy, combined with traffic heat map analysis, helping businesses optimize operations and measure marketing effectiveness down to the hour.
The 3D people counting system is a retail intelligence solution integrating stereo overhead cameras, using computer vision to accurately count the number of customers entering and exiting in real time. In Vietnam, An Ninh Số — a member brand of Việt Đức Trí Group — is deploying this technology for shopping malls, retail stores, and transit points, helping businesses measure foot traffic with 98% accuracy, combined with heat map analysis to optimize operations and marketing.
Problems facing the retail and shopping mall industry
⚠️ Not knowing the exact number of actual customers: Many shopping malls only estimate based on revenue or manual camera counting, with error rates up to 20-30%.
⚠️ Unable to measure promotion effectiveness: Costly marketing campaigns but no way to know if they actually increased traffic.
⚠️ Staff scheduling at the wrong times: Overstaffed during peak hours, understaffed during off-peak hours, wasting operational costs.
⚠️ No data to negotiate rental rates: Store owners have to rely on gut feeling when negotiating with mall owners.
How An Ninh Số’s deployed solution works
- 📷 Install stereo 3D overhead cameras: Cameras are mounted on the ceiling at main entrances/exits, pointing straight down to capture the 3D movement of each person.
- 🔍 Process stereo signals: Two lenses collect images, creating a depth map, helping to distinguish people from objects (shopping carts, suitcases) and count accurately even in crowded conditions.
- 🧠 AI analyzes in real time: Data is processed on-site (edge computing) or via the cloud, providing real-time figures on the number of customers entering/exiting, dwell time, and heat maps of crowded areas.
- 📊 Visualize on dashboard: Data is displayed in charts and reports by hour/day/week, allowing comparison with revenue to calculate conversion rates.
Specific Benefits After Deployment
📈
Accurate Conversion Measurement
Know exactly how many customers entering the store actually make a purchase, helping optimize displays and staffing.
💰
Optimized Staffing Costs
Arrange shifts based on actual traffic data, reducing excess staffing costs by 15-25%.
📊
Marketing Effectiveness Evaluation
Compare traffic before/after campaigns to know which campaigns truly bring in customers.
🏢
Support for Lease Negotiation
Objective traffic data helps store owners negotiate more reasonable rental prices.
Application in Shopping Malls
In shopping malls, An Ninh Số’s 3D people counting system is deployed at all main entrances and each store’s doorway. Heat map data shows which areas customers linger the longest, helping mall owners arrange kiosks, promotion zones, and restrooms optimally. Results from a mall in Ho Chi Minh City after 3 months: conversion rate from traffic to transactions increased by 12%, staffing costs decreased by 18%.
Application in Retail Stores
Convenience store chains and mini-supermarkets benefit greatly from this solution. Overhead stereo 3D cameras accurately count each customer entering and leaving, even when the store is crowded. Data is synchronized with the POS system to compare customer count with invoices, helping detect losses and optimize working hours. A chain of 15 stores in Hanoi recorded an 8% revenue increase after adjusting opening hours based on traffic data.
Technology Comparison: Stereo 3D Camera vs. Traditional 2D
| Criteria | Stereo 3D Camera (An Ninh Số) | Traditional 2D Camera |
|---|---|---|
| Accuracy | 96-98% | 70-85% |
| Counting in crowds | Good (depth differentiation) | Poor (easily undercounts) |
| Distinguishing people/objects | Yes (depth map) | No |
| Heat map | Built-in | Requires additional software |
| Deployment cost | 30-50% higher | Lower |
Frequently Asked Questions About 3D People Counting Systems
Does the 3D people counting camera violate privacy?
Stereo 3D cameras only record depth map images, storing no faces or personally identifiable images. The system complies with Decree 13/2023/ND-CP on personal data protection, suitable for deployment in shopping malls and public stores.
What is the cost of deploying a 3D people counting system?
The cost depends on the number of cameras and deployment area, ranging from 15-40 million VND per installation point (including camera, software, and installation). An Ninh Số offers a comprehensive package with a 12-month warranty and remote technical support.
Can the system integrate with existing management software?
Yes. Data from the 3D camera is exported via RESTful API, which can integrate with existing POS software, ERP, or management dashboards. An Ninh Số supports connection with most popular platforms in Vietnam.
Is the 98% accuracy guaranteed under all lighting conditions?
The 3D stereo camera uses active infrared sensors, performing well in low-light or changing light conditions. However, direct sunlight shining into the lens may cause interference, requiring a site survey to select the optimal installation position.
How long does it take to deploy a 3D people counting system?
On average, 3-7 working days for a single store or small shopping mall, including survey, installation, configuration, and staff training. For multi-branch chains, deployment time may extend to 2-4 weeks depending on scale.
Contact Việt Đức Trí Group via hotline 0935 295 337 or email [email protected] for a free consultation and site survey for 3D people counting solutions for your shopping mall or store. See more Real-time F&B customer behavior analysis: Optimize menu & revenue and AI food recognition: Increase checkout speed by 40% at the counter.